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Location-based marketing : geomarketing and geolocation /
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in o...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
London : Newark :
ISTE ; Wiley,
2020.
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| Collection: | Information systems, web and pervasive computing series.
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| Sujets: | |
| Accès en ligne: | Texto completo |