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Location-based marketing : geomarketing and geolocation /
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in o...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London : Newark :
ISTE ; Wiley,
2020.
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| Colección: | Information systems, web and pervasive computing series.
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| Temas: | |
| Acceso en línea: | Texto completo |