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Location-based marketing : geomarketing and geolocation /
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in o...
| Call Number: | Libro Electrónico |
|---|---|
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
London : Newark :
ISTE ; Wiley,
2020.
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| Series: | Information systems, web and pervasive computing series.
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| Subjects: | |
| Online Access: | Texto completo |