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The Innovator's Playbook : how to design great products, services and experiences your customers will love /

Take a Design-led Approach to Innovation Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched,...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Baird, Nathan (Author)
Format: Electronic eBook
Language:Inglés
Published: Milton, QLD : John Wiley and Sons Australia, Ltd, 2020.
Subjects:
Online Access:Texto completo