Chargement en cours…
Social Media Marketing, Second Edition : Strategies in Utilizing Consumer-generated Content.
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consum...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
Business Expert Press,
2019.
|
| Édition: | 2nd ed. |
| Sujets: | |
| Accès en ligne: | Texto completo |