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Social Media Marketing, Second Edition : Strategies in Utilizing Consumer-generated Content.
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consum...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2019.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |