AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales /

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Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here,...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Pradeep, A. K., 1963- (Auteur), Appel, Andrew, 1964- (Auteur), Sthanunathan, Stan, 1959- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : John Wiley & Sons, 2018.
Sujets:
Marketing > Technological innovations.
Artificial intelligence.
Machine learning.
Artificial Intelligence
Machine Learning
Marketing > Innovations.
Intelligence artificielle.
Apprentissage automatique.
artificial intelligence.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Artificial intelligence
Machine learning
Marketing > Technological innovations
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