Kellogg on branding in a hyper-connected world /

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"Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental bra...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: Kellogg School of Management
Other Authors: Tybout, Alice M. (Editor, Contributor), Calkins, Tim (Editor, Contributor)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : Tim John Wiley & Sons, Inc., [2019]
Series:Kellogg School of Management (Series)
Subjects:
Brand name products.
Brand name products > Case studies.
Branding (Marketing)
Branding (Marketing) > Case studies.
Internet marketing.
Internet marketing > Case studies.
Customer relations > Management.
Customer relations > Management > Case studies.
Produits de marque.
Produits de marque > Études de cas.
Stratégie de marque.
Stratégie de marque > Études de cas.
Marketing sur Internet.
Marketing sur Internet > Études de cas.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Brand name products
Customer relations > Management
Internet marketing
Case studies
Case studies.
Études de cas.
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