Kellogg on branding in a hyper-connected world /
"Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental bra...
| Cote: | Libro Electrónico |
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| Collectivité auteur: | |
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken, New Jersey :
Tim John Wiley & Sons, Inc.,
[2019]
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| Collection: | Kellogg School of Management (Series)
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| Sujets: | |
| Accès en ligne: | Texto completo |


