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Customer-centricity : the new path to product innovation and profitability /

The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Valls, Josep-Francesc (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018.
Sujets:
Accès en ligne:Texto completo