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Innovation and Strategy.
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified] :
Emerald Publishing : Emerald Publishing Limited,
2018.
|
| Edition: | First edition. |
| Series: | Review of marketing research ;
vol. 15. |
| Subjects: | |
| Online Access: | Texto completo Texto completo |