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4D Branding : Perceptual, Emotional, Social and Cultural Branding.

The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Pogorzelski, Jacek
Format: Electronic eBook
Language:Inglés
Published: Bingley : Emerald Publishing Limited, 2018.
Subjects:
Online Access:Texto completo