Organizing Marketing and Sales : Mastering Contemporary B2B Challenges /

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Andersson, Per (Editor), Axelsson, Björn (Editor), Rosenqvist, Christopher (Editor)
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK : Emerald Publishing Limited, 2018.
Edition:First edition.
Subjects:
Industrial marketing.
Marketing industriel.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Industrial marketing
Online Access:Texto completo
Texto completo

Internet

Texto completo
Texto completo

Items no disponibles

Holdings details from

Similar Items