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Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm : a Qualitative Study on Sporting Goods Industry.
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Göttingen :
Cuvillier Verlag,
2015.
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| Sujets: | |
| Accès en ligne: | Texto completo |