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Managing biotechnology : from science to market in the digital age /
Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies. --
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken, NJ :
Wiley,
[2017]
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies. -- |
|---|---|
| Description matérielle: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781119216193 1119216192 9781119216209 1119216206 9781119216186 1119216184 |