Managing biotechnology : from science to market in the digital age /

Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies. --

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Simon, Francoise, 1946- (Author), Giovannetti, Glen, 1962- (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, NJ : Wiley, [2017]
Subjects:
Biotechnology industries.
Biotechnology > Marketing.
Pharmaceutical biotechnology industry.
Bioengineering.
Biotechnology.
Biotechnology
Bio-industries.
Biotechnologie pharmaceutique > Industrie.
Biotechnologie.
bioengineering.
SCIENCE > Chemistry > Industrial & Technical.
TECHNOLOGY & ENGINEERING > Chemical & Biochemical.
Bioengineering
Pharmaceutical biotechnology industry
Biotechnology industries
Electronic books.
Internet Resources.
Online Access:Texto completo

Internet

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