The strategic storyteller : content marketing in the age of the educated consumer /

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A comprehensive, practical guide to transformative storytelling, this insightful book provides the tools to build stories in a new way that coexists with the accelerated, complex tempo of our lives. --

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Jutkowitz, Alexander, 1968- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Sujets:
Marketing.
Storytelling.
Content (Psychology)
Art de conter.
Contenu (Psychologie)
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing
Storytelling
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