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Showmen, sell it hot! : movies as merchandise in golden era Hollywood /
A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, tele...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Pittsburgh, Pennsylvania :
GoodKnight Books,
[2013]
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a McElwee, John Plonk, |e author. | |
| 245 | 1 | 0 | |a Showmen, sell it hot! : |b movies as merchandise in golden era Hollywood / |c John McElwee. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Pittsburgh, Pennsylvania : |b GoodKnight Books, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (305 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Front Cover; Title Page; Half Title; Copyright; Dedication; Contents; Prologue: Unsung Heroes; 1. About Those So-Called "Good Old Days"; 2. All Aboard the Mutilation Express; 3. Titillated to Distraction; 4. When RKO Flew Down to Rio; 5. Metro and the Marxes; 6. Metro's Jean Harlow Closeout Sale; 7. The Pair That Curled Your Hair; 8. The Great Jesse James Box-Office Raid; 9. John Ford's Evergreen Stagecoach; 10. The Three Million Dollar Splurge; 11. Campaigning for Kane; 12. The Thinking Man's Exploitation Shockers; 13. Stateside Theatres of War; 14. Paramount's Road to Sunset Boulevard. | |
| 505 | 8 | |a 15. Wilder's Ace Goes in the Hole16. Forgotten But Not Gone: My Son John; 17. Metro and the Red Badge Blow Off; 18. Columbia and Kazan's Waterfront Haul; 19. The Mighty Monarch of Melodramas; 20. "100 Percent Pure Gravy"; 21. Universal Makes Box-Office Music; 22. Warner Bros. and the James Dean Cult; 23. I Call It "Fashion Noir"; 24. Psycho Salesmanship; 25. A Memphis Screamiere; 26. Exhibition's Baby Jane Blastoff; 27. Warner Bros.' Bull's-Eye Selling of Bonnie and Clyde; Epilogue: Lights Out; Chapter Notes; Index; About the Author; Praise for Showmen, Sell It Hot! | |
| 520 | |a A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Motion pictures |z United States |x Marketing. | |
| 650 | 0 | |a Advertising |x Motion pictures. | |
| 650 | 0 | |a Motion pictures |z United States |x History. | |
| 650 | 0 | |a Motion picture industry |z United States |x History. | |
| 651 | 0 | |a Hollywood (Los Angeles, Calif.) |x History. | |
| 650 | 6 | |a Cinéma |x Publicité. | |
| 650 | 6 | |a Cinéma |z États-Unis |x Histoire. | |
| 650 | 6 | |a Cinéma |x Industrie |z États-Unis |x Histoire. | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Motion picture industry |2 fast | |
| 650 | 7 | |a Motion pictures |2 fast | |
| 650 | 7 | |a Motion pictures |x Marketing |2 fast | |
| 651 | 7 | |a California |z Los Angeles |z Hollywood |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJpYCXdfWCCGDF38RTMgKd | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 7 | |a History |2 fast | |
| 655 | 7 | |a Motion pictures |2 fast | |
| 758 | |i has work: |a Showmen, sell it hot! (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3VXrcmrFYQy7w4pBMMhVC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a McElwee, John Plonk. |t Showmen, sell it hot! : movies as merchandise in golden era Hollywood. |d Pittsburgh, Pennsylvania : GoodKnight Books, [2013] |z 9780971168596 |w (DLC) 17651561 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2098253 |z Texto completo |
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