Strategic social media : from marketing to social change /

"Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mahoney, L. Meghan
Format: Electronic eBook
Language:Inglés
Published: HOBOKEN : JOHN WILEY, 2016.
Subjects:
Social media.
Social media > Marketing.
Social media and society.
Médias sociaux.
Médias sociaux et société.
social media.
PSYCHOLOGY > Social Psychology.
Social media and society
Social media
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items