Strategic social media : from marketing to social change /

"Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Mahoney, L. Meghan
Format: Électronique eBook
Langue:Inglés
Publié: HOBOKEN : JOHN WILEY, 2016.
Sujets:
Social media.
Social media > Marketing.
Social media and society.
Médias sociaux.
Médias sociaux et société.
social media.
PSYCHOLOGY > Social Psychology.
Social media and society
Social media
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