Innovative pricing strategies to increase profits /

The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Marburger, Daniel R. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Édition:Second edition.
Collection:Economics collection.
Sujets:
Pricing.
Open price system.
Internet auctions.
Prix > Fixation.
Vente aux enchères sur Internet.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet auctions
Open price system
Pricing
Bundling
common value auction
consumer surplus
Dutch auction
dynamic pricing
e-commerce
English auction
first-price sealed bid auction
online auctions
peak-load pricing
price discrimination
price elasticity
price penetration
price skimming
pricing
private value auction
quality choices
quantity discounts
reference price
Robinson- Patman Act
second-price sealed bid auction
surge pricing
two-part tariffs
tying
winner's curse
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