YouthNation : building remarkable brands in a youth-driven culture /

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Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Britton, Matt (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : John Wiley & Sons, [2015]
Sujets:
Young adult consumers.
Marketing.
Advertising.
Target marketing.
Young adults > Attitudes.
Young adults > Conduct of life.
Marketing
Jeunes adultes consommateurs.
Cibles (Marketing)
Jeunes adultes > Attitudes.
Jeunes adultes > Morale pratique.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Advertising
Target marketing
Young adult consumers
Young adults > Attitudes
Young adults > Conduct of life
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Accès en ligne:Texto completo

Internet

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