The experience : the 5 principles of Disney service and relationship excellence /

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This is a guide to mastering the art of customer service and service relationships, based on the principles employed at the Walt Disney Company. Based on the I.C.A.R.E. model, the five principles Impression, Connection, Attitude, Response, and Exceptionals give you a solid framework upon which to ra...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Loeffler, Bruce (Author), Church, Brian T. (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley, [2015]
Subjects:
Walt Disney Company > Customer services.
Walt Disney Company
Customer services.
Customer relations.
Service à la clientèle.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations
Customer services
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