Cita APA (7a ed.)

Keiningham, T. L. (2015). The wallet allocation rule: Winning the battle for share. Wiley.

Cita Chicago Style (17a ed.)

Keiningham, Timothy L. The Wallet Allocation Rule: Winning the Battle for Share. Hoboken, New Jersey: Wiley, 2015.

Cita MLA (8a ed.)

Keiningham, Timothy L. The Wallet Allocation Rule: Winning the Battle for Share. Wiley, 2015.