The wallet allocation rule : winning the battle for share /

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"Customer Loyalty Isn't Enough--Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Manag...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Keiningham, Timothy L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, 2015.
Temas:
Customer loyalty.
Customer relations > Management.
Consumer behavior.
Consommateurs > Fidélité.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Customer Relations.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Customer loyalty
Customer relations > Management
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