The big data-driven business : how to use big data to win customers, beat competitors, and boost profits /

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Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples-from Nate Silver to Copernicus,...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Glass, Russell, 1976-
Other Authors: Callahan, Sean, 1965-
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Wiley, 2014.
Subjects:
Internet marketing.
Business communication.
Online social networks.
Consumer behavior.
Marketing sur Internet.
Communication dans l'entreprise.
Réseaux sociaux (Internet)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Consumer Behavior.
Business communication
Consumer behavior
Internet marketing
Online social networks
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