Targeted : how technology is revolutionizing advertising and the way companies reach consumers /

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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part pre...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Smith, Mike, 1966- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Association, [2015]
Subjects:
Internet advertising.
Internet marketing.
Target marketing.
Publicité sur Internet.
Marketing sur Internet.
Cibles (Marketing)
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Marketing > Research.
Internet advertising
Internet marketing
Target marketing
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