Field guide to case study research in business-to -business marketing and purchasing /

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This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Woodside, Arch G. (Editor), Pattinson, Hugh M. (Editor), Marshall, Roger (Editor), Behrens, Ronny (Contributor)
Format: Electronic eBook
Language:Inglés
Published: Bingley, England : Edward Elgar, 2014.
Edition:First edition.
Series:Advances in business marketing & purchasing ; Volume 21.
Subjects:
Industrial marketing > Research.
Purchasing > Research.
Marketing research.
Marketing industriel > Recherche.
Achat > Recherche.
Marketing > Recherche.
Sales & marketing.
Business & Economics > Marketing > Industrial.
Industrial marketing > Research
Marketing research
Purchasing > Research
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