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Capital war : how foreign companies fight their war in China /
This is a fascinating study of 12 major 'capital wars' in China led by overseas companies. The companies include Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson, and Coca-Cola. Each chapter examines one company, with expert coverage p...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Reading, England :
Paths International Ltd : Guangdong Economy Publishing House,
2014.
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| Collection: | Paths International cases in modern Chinese business.
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| Sujets: | |
| Accès en ligne: | Texto completo |