Cargando…
Capital war : how foreign companies fight their war in China /
This is a fascinating study of 12 major 'capital wars' in China led by overseas companies. The companies include Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson, and Coca-Cola. Each chapter examines one company, with expert coverage p...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Reading, England :
Paths International Ltd : Guangdong Economy Publishing House,
2014.
|
| Colección: | Paths International cases in modern Chinese business.
|
| Temas: | |
| Acceso en línea: | Texto completo |