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Capital war : how foreign companies fight their war in China /
This is a fascinating study of 12 major 'capital wars' in China led by overseas companies. The companies include Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson, and Coca-Cola. Each chapter examines one company, with expert coverage p...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Reading, England :
Paths International Ltd : Guangdong Economy Publishing House,
2014.
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| Colección: | Paths International cases in modern Chinese business.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This is a fascinating study of 12 major 'capital wars' in China led by overseas companies. The companies include Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson, and Coca-Cola. Each chapter examines one company, with expert coverage provided by leading Chinese business and finance professor Wang Kangmao. Part of the practical new Cases in Modern Chinese Business series, the book offers insights and analysis on how business is done in China. (Series: Cases in Modern Chinese Business). |
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| Descripción Física: | 1 online resource (243 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781844641246 1844641244 1844641082 9781844641086 |