Profiting from services and solutions : what product-centric firms need to know /

Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business g...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Zeithaml, Valarie A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2014.
Edición:1st ed.
Colección:Service systems and innovations in business and society collection.
Temas:
Service industries.
Manufacturing industries.
Production management.
New products.
Profit.
Services (Industrie)
Industrie manufacturière.
Production > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Manufacturing industries
New products
Production management
Profit
Service industries
solutions
solutions marketing
servitization
service- oriented
service transition
service strategies
service scorecard
service marketing
service leadership
service innovation
service infusion
service design
service continuum
service-centered,
product-service systems
organizational culture
integrated solutions
integrated product services
growth through service
customization
customer centricity
collaboration
classification of services
change management
business-to-business
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