Diversity in Advertising : Broadening the Scope of Research Directions.

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This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and n...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Williams, Jerome D.
Autres auteurs: Lee, Wei-Na, Haugtvedt, Curtis P.
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken : Taylor and Francis, 2004.
Sujets:
Advertising > Psychological aspects.
Communication in marketing.
Consumers > Attitudes.
Publicité > Aspect psychologique.
Communication en marketing.
Consommateurs > Attitudes.
Advertising > Psychological aspects
Communication in marketing
Consumers > Attitudes
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