Developing successful marketing strategies /

Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Randazzo, Gary W. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York, NY : Business Expert Press, 2014.
Édition:First edition.
Collection:Marketing strategy collection.
Sujets:
Marketing > Management.
Marketing > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Management
advertising frequency
cash requirements
consumer adoption drivers
cross functional teams
customer categories
execution management
mission
new product development
objective
organizational structure
vision
place
price
product
promotion
situation analysis
strategy
tactics
workforce
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