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Advancing Branding Research : a Qualitative Agenda.

The papers in this ebook provide cutting-edge empirical studies in the domain of qualitative market research, applied to branding research. One aspect of the potential richness of qualitative research is the diversity of approaches to it. These articles present four diverse ways to conduct qualitati...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Melewar, T. C.
Format: Électronique eBook
Langue:Inglés
Publié: Emerald Group Publishing Limited, 2014.
Sujets:
Accès en ligne:Texto completo