Electronic complaints : an empirical study on British English and German complaints on eBay /

The interest in computer-mediated communication (CMC) has vastly risen over the recent years. Nevertheless, crosscultural differences in CMC have received little attention so far, especially with regard to complaining behaviour. This book therefore contributes to this still unexplored research area...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Meinl, Marja E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin : Frank & Timme, [2014]
Colección:Kulturen - Kommunikation - Kontakte ; Bd. 18.
Temas:
eBay (Firm)
Internet auctions > Case studies.
Internet auctions > Great Britain.
Electronic commerce > Management.
Internet auctions > Germany.
Vente aux enchères sur Internet > Études de cas.
Vente aux enchères sur Internet > Grande-Bretagne.
Commerce électronique > Gestion.
Vente aux enchères sur Internet > Allemagne.
Electronic commerce > Management
Internet auctions
Germany
Great Britain
Case studies
Acceso en línea:Texto completo
Descripción
Sumario:The interest in computer-mediated communication (CMC) has vastly risen over the recent years. Nevertheless, crosscultural differences in CMC have received little attention so far, especially with regard to complaining behaviour. This book therefore contributes to this still unexplored research area by comparing British English and German complaints in CMC, precisely on eBay. The empirical study statistically analyses online complaints taken from the feedback forum of this online auction house and shows both similarities and differences in the way speakers of the two cultures formulate their on.
Descripción Física:1 online resource (329 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9783732999590
3732999599
ISSN:1868-8306 ;

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