Communication in the U.K. Budget Airline Industry.
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport ma...
Clasificación: | Libro Electrónico |
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Autor principal: | Schimmel, Matthias |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hamburg :
Diplomica Verlag,
2014.
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Temas: | |
Acceso en línea: | Texto completo |
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