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Communication in the U.K. Budget Airline Industry.
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport ma...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hamburg :
Diplomica Verlag,
2014.
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| Sujets: | |
| Accès en ligne: | Texto completo |