Marketing analytics : data-driven techniques with Microsoft Excel /

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Winston, Wayne L. (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken : John Wiley & Sons, 2014.
Subjects:
Excel > Musikgruppe
Microsoft Excel (Computer file)
Marketing research > Data processing.
Marketing > Recherche > Informatique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing research > Data processing
Informatik
Marketing
Datenanalyse
IT-gestütztes Marketing.
Anwendungssoftware.
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