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Concise Encyclopedia of Advertising.
At your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in a...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Autres auteurs: | , , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken :
Taylor and Francis,
2014.
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | At your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in. |
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| Description: | Hierarchy of Effects Model. |
| Description matérielle: | 1 online resource (228 pages) |
| ISBN: | 9781317787310 1317787315 0789022109 9780789022103 1306288045 9781306288040 |