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Concise Encyclopedia of Advertising.

At your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in a...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Stevens, Robert E.
Other Authors: Loudon, David L., Clow, Kenneth E., Baack, Donald
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Taylor and Francis, 2014.
Subjects:
Online Access:Texto completo