Concise Encyclopedia of Advertising.
At your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in a...
Call Number: | Libro Electrónico |
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Main Author: | |
Other Authors: | , , |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Hoboken :
Taylor and Francis,
2014.
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Subjects: | |
Online Access: | Texto completo |