Competitive Intelligence and the Sales Force : How to Gain Market Leadership Through Competitive Intelligence.

Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizati...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Le Bon, Joel
Format: Electronic eBook
Language:Inglés
Published: Business Expert Press, 2013.
Series:Selling and sales force management collection.
Subjects:
Sales force management.
Marketing > Management.
Business intelligence > Management.
Competition.
Success in business.
Marketing > Gestion.
Succès dans les affaires.
Business intelligence > Management
Competition
Marketing > Management
Sales force management
Success in business
Online Access:Texto completo
Table of Contents:
  • Information, intelligence, and sales strategy
  • Competitive intelligence and the market-oriented organization
  • Competitive intelligence and the sales organization
  • Competitive intelligence acquisition, management, and sales ethics.

Similar Items