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Marketing and finance : creating shareholder value, second edition /
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to incre...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, U.K. :
John Wiley & Sons,
2013.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Marketing and finance : |b creating shareholder value, second edition / |c Malcolm McDonald, Brian D. Smith, Keith Ward. |
| 250 | |a 2nd ed. | ||
| 260 | |a Chichester, West Sussex, U.K. : |b John Wiley & Sons, |c 2013. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Revised edition of Marketing due diligence. Boston : Butterworth-Heinemann, 2007. | ||
| 500 | |a Title from title screen. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading. | |
| 520 | |a Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Corporations |x Valuation. | |
| 650 | 0 | |a Corporations |x Investor relations. | |
| 650 | 0 | |a Stocks |x Marketing. | |
| 650 | 0 | |a Stocks |x Prices. | |
| 650 | 0 | |a Economic value added. | |
| 650 | 0 | |a Risk assessment. | |
| 650 | 2 | |a Risk Assessment | |
| 650 | 6 | |a Sociétés |x Évaluation. | |
| 650 | 6 | |a Actions (Titres de société) |x Prix. | |
| 650 | 6 | |a Valeur économique ajoutée. | |
| 650 | 6 | |a Évaluation du risque. | |
| 650 | 7 | |a risk assessment. |2 aat | |
| 650 | 7 | |a Corporations |x Investor relations |2 fast | |
| 650 | 7 | |a Corporations |x Valuation |2 fast | |
| 650 | 7 | |a Economic value added |2 fast | |
| 650 | 7 | |a Risk assessment |2 fast | |
| 650 | 7 | |a Stocks |x Marketing |2 fast | |
| 650 | 7 | |a Stocks |x Prices |2 fast | |
| 700 | 1 | |a Smith, Brian D. |q (Brian David), |d 1961- |4 aut | |
| 700 | 1 | |a Ward, Keith, |d 1949- |4 aut | |
| 700 | 1 | |a McDonald, Malcolm. |t Marketing due diligence. | |
| 758 | |i has work: |a Marketing and finance (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH83tJJDd7qwPXfk4vyyBP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Erscheint auch als: |n Druck-Ausgabe |a McDonald, Malcolm. Marketing and finance . |t Creating shareholder value |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1398205 |z Texto completo |
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