Marketing and finance : creating shareholder value, second edition /

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to incre...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: McDonald, Malcolm, Smith, Brian D. (Brian David), 1961- (Author), Ward, Keith, 1949- (Author)
Format: Electronic eBook
Language:Inglés
Published: Chichester, West Sussex, U.K. : John Wiley & Sons, 2013.
Edition:2nd ed.
Subjects:
Corporations > Valuation.
Corporations > Investor relations.
Stocks > Marketing.
Stocks > Prices.
Economic value added.
Risk assessment.
Risk Assessment
Sociétés > Évaluation.
Actions (Titres de société) > Prix.
Valeur économique ajoutée.
Évaluation du risque.
risk assessment.
Corporations > Investor relations
Corporations > Valuation
Economic value added
Risk assessment
Stocks > Marketing
Stocks > Prices
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