Dictionary of advertising and marketing concepts /

"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Berger, Arthur Asa, 1933- (Author)
Format: Electronic eBook
Language:Inglés
Published: Walnut Creek, CA : Left Coast Press, [2013]
Subjects:
Advertising > Dictionaries.
Marketing > Dictionaries.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Marketing > General.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Advertising
Marketing
Werbung
Electronic books.
dictionaries.
Dictionaries
Dictionaries.
Dictionnaires.
Online Access:Texto completo
Table of Contents:
  • Foreword; Acknowledgements; A; B; C; D; E; F; G; H; I; L; M; N; P; Q; R; S; T; U; V; About the Author.

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