Cita APA (7a ed.)

Berger, A. A. (2013). Dictionary of advertising and marketing concepts. Left Coast Press.

Cita Chicago Style (17a ed.)

Berger, Arthur Asa. Dictionary of Advertising and Marketing Concepts. Walnut Creek, CA: Left Coast Press, 2013.

Cita MLA (8a ed.)

Berger, Arthur Asa. Dictionary of Advertising and Marketing Concepts. Left Coast Press, 2013.