Evil by Design : Interaction design to lead us into temptation.

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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nodder, Chris
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2013.
Temas:
Marketing.
Persuasion (Psychology)
User interfaces (Computer systems)
Web site development.
Web sites > Design.
Interactive multimedia.
Multimédias interactifs.
Sites Web > Conception.
Interfaces utilisateurs (Informatique)
Sites Web > Développement.
marketing.
Interactive multimedia
Marketing
Web site development
Web sites > Design
Acceso en línea:Texto completo
Descripción
Sumario:How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride - use social proof to position your product in line with your visitor.
Descripción Física:1 online resource (320 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781118452257
1118452259

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