Evil by Design : Interaction design to lead us into temptation.

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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Nodder, Chris
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Wiley, 2013.
Subjects:
Marketing.
Persuasion (Psychology)
User interfaces (Computer systems)
Web site development.
Web sites > Design.
Interactive multimedia.
Multimédias interactifs.
Sites Web > Conception.
Interfaces utilisateurs (Informatique)
Sites Web > Développement.
marketing.
Interactive multimedia
Marketing
Web site development
Web sites > Design
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