Three Threats to Brand Relevance : Strategies That Work.

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."--David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provoca...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Aaker, David A.
Format: Électronique eBook
Langue:Inglés
Publié: New York : Wiley, 2013.
Collection:J-B Short Format Series.
Sujets:
Brand name products > Management.
Branding (Marketing)
Produits de marque > Gestion.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Brand name products > Management
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