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50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture /

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Berger, Arthur Asa, 1933-
Format: Électronique eBook
Langue:Inglés
Publié: Lanham : Rowman & Littlefield Publishers, 2006.
Sujets:
Accès en ligne:Texto completo