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Global advertising, attitudes and audiences /
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking ab...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
Routledge,
2011.
|
| Series: | Routledge advances in management and business studies ;
44. |
| Subjects: | |
| Online Access: | Texto completo |