Practical web analytics for user experience : how analytics can help you understand your users /

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Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Beasley, Michael, 1980-
Format: Electronic eBook
Language:Inglés
Published: Amsterdam : Morgan Kaufmann, an imprint of Elsevier, [2013]
Subjects:
Web usage mining.
Internet users > Attitudes.
Web site development.
Analyse du comportement des internautes.
Internautes > Attitudes.
Sites Web > Développement.
COMPUTERS > Enterprise Applications > Business Intelligence Tools.
COMPUTERS > Intelligence (AI) & Semantics.
Web site development
Web usage mining
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