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Creativity and advertising : affect, events and process /
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Abingdon, Oxon :
Routledge,
2013.
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| Sujets: | |
| Accès en ligne: | Texto completo |